We designed this presentation as an immersive journey into the botanical universe of Sisley, where fragrance becomes an expression of nature, emotion, and refined craftsmanship.
For the presentation of the new fragrances by Sisley Paris, we created a sensory-driven scenography designed to translate the brand’s olfactory universe into a physical, immersive experience. The décor unfolded as a refined visual narrative, where textures, volumes, and a sophisticated color palette echoed the identity of the maison and the character of each fragrance. Sculptural floral compositions, noble materials, and carefully curated lighting came together to shape an atmosphere that felt elegant, contemporary, and deeply evocative. Every detail was thoughtfully conceived to support the launch through emotion and storytelling, inviting guests to discover the perfumes not only through scent, but through a spatial experience that engaged the senses and reinforced the timeless, creative, and refined essence of Sisley Paris.
2023
Sisley
Blooming Spring
Credits
Brand
Sisley Paris
Design
LaFederica Studio
Location
Madrid
Event
Casa Decor
Agency
Rumor Comunicación
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Inspired by flowers and botanicals, the experience unfolded as a sensory dialogue between scent, space, and storytelling. Each perfume was revealed as a living composition — layers of petals, roots, and leaves translating into olfactory moments that felt both delicate and powerful. The setting embraced natural forms, textures, and rhythms, allowing the fragrances to breathe and evolve organically.
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Rather than a traditional launch, the presentation was conceived as an intimate encounter with the essence of each creation. Design accompanied the experience with restraint and intention, enhancing the narrative without overpowering it, and inviting guests to slow down, observe, and connect.
A celebration of nature interpreted through elegance and precision — where flowers, botanicals, and scent came together to create a moment that lingered well beyond the final note.
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