White Lotus

We conceived the launch of this intimate haute couture collection as a tribute to craftsmanship, time, and the beauty of the handmade.

The experience concluded in a calm, contemplative space designed to embody the final note of Eleventh Hour: a moment suspended in time. Here, personalized scent rituals allowed each guest to explore the fragrance in their own way, supported by delicate gestures of hospitality.

Each piece by Alex Vidal reflects a meticulous artisanal process, where tradition and contemporary bridal design meet through careful construction, delicate textures, and an unwavering attention to detail. The presentation was designed to honor that philosophy — allowing the dresses to speak softly yet powerfully, revealing their character through movement, light, and proximity.

Rather than a conventional runway, the experience unfolded as a close and personal encounter with the collection. Guests were invited to observe the craftsmanship up close: the precision of the cuts, the sensitivity of the fabrics, and the quiet luxury embedded in every stitch. Design accompanied the narrative with restraint, creating an atmosphere that felt intimate, timeless, and deeply human.

A celebration of bridal haute couture rooted in authenticity — where fashion becomes an expression of artistry, emotion, and enduring beauty.