2024
Rare Company

Into the unknown

CreditsClose
Desinger
LaFederica Studio
Photo & Video
Tipos
Space
Xavier Corberó
Place
Barcelona, Spain
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We conceived this experience for RARE as an invitation to step beyond the familiar — a welcome into the unknown. The entire event unfolded around a single, powerful code: red. A color charged with emotion, intensity, and instinct, guiding guests through a sensorial journey designed to be felt rather than explained.

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At the heart of the space stood a four-meter-diameter round table, becoming the gravitational center of the experience. Its surface was entirely covered by a dense bed of carnations, a bold and almost sculptural floral gesture where color and texture spoke for themselves.

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Surrounding it, hundreds of candles at varying heights created a warm, enveloping halo of light, transforming the scene into something intimate, almost ceremonial. Flower, fire, and the perfect geometry of the table came together in a hypnotic contrast — strength and delicacy, order and emotion, the known and the unknown coexisting within a single moment.

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The journey culminated in a final transformation: a celebration carved into stone. A party set inside a cave, where raw nature met rhythm and darkness became the ultimate backdrop for release, closing the experience exactly where uncertainty turns into freedom.

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