We conceived this experience for RARE as an invitation to step beyond the familiar — a welcome into the unknown. The entire event unfolded around a single, powerful code: red. A color charged with emotion, intensity, and instinct, guiding guests through a sensorial journey designed to be felt rather than explained.
Into the unknown
At the heart of the space stood a four-meter-diameter round table, becoming the gravitational center of the experience. Its surface was entirely covered by a dense bed of carnations, a bold and almost sculptural floral gesture where color and texture spoke for themselves.
Surrounding it, hundreds of candles at varying heights created a warm, enveloping halo of light, transforming the scene into something intimate, almost ceremonial. Flower, fire, and the perfect geometry of the table came together in a hypnotic contrast — strength and delicacy, order and emotion, the known and the unknown coexisting within a single moment.
The journey culminated in a final transformation: a celebration carved into stone. A party set inside a cave, where raw nature met rhythm and darkness became the ultimate backdrop for release, closing the experience exactly where uncertainty turns into freedom.